Traffic Sources

Canonical ad formats from the aggregated vocabulary. 31 formats available for provider and GEO matching.

31 formats
W
Web Push Notification
push Featured

Web Push Notification buying format with active provider matching and GEO rollup support.

Providers4
ModelsCPC, CPM
Keypush
I
In-Page Push
push Featured

In-Page Push buying format with active provider matching and GEO rollup support.

Providers3
ModelsCPC, CPM
Keyin_page_push
S
Social Bar
push

Social Bar buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPC, CPM, CPA
Keysocial_bar
C
Calendar Push
push

Calendar Push buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPC
Keycalendar_push
P
Popunder
interstitial Featured

Popunder buying format with active provider matching and GEO rollup support.

Providers4
ModelsCPM, SMARTCPM
Keypopunder
P
Popup
interstitial

Popup buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM
Keypopup
T
Tab-Under
interstitial

Tab-Under buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM
Keytab_under
I
Interstitial
interstitial

Interstitial buying format with active provider matching and GEO rollup support.

Providers1
ModelsCPM, CPC
Keyinterstitial
V
Vignette
interstitial

Vignette buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM
Keyvignette
N
Native Ad
native Featured

Native Ad buying format with active provider matching and GEO rollup support.

Providers5
ModelsCPC, CPM
Keynative
N
Native Video
native

Native Video buying format with active provider matching and GEO rollup support.

Providers2
ModelsCPV, CPCV, CPM
Keynative_video
S
Sponsored Post / Branded Content
native

Sponsored Post / Branded Content buying format with active provider matching and GEO rollup support.

Providers1
ModelsCPC, FLAT, CPM
Keysponsored_post
D
Display Banner
display Featured

Display Banner buying format with active provider matching and GEO rollup support.

Providers3
ModelsCPM, CPC
Keybanner
R
Rich-Media Banner
display

Rich-Media Banner buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM
Keyrich_media_banner
L
Lightbox / Expandable Banner
display

Lightbox / Expandable Banner buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM
Keylightbox
I
In-Stream Video
video Featured

In-Stream Video buying format with active provider matching and GEO rollup support.

Providers3
ModelsCPV, CPCV, CPM
Keyin_stream_video
O
Outstream Video
video

Outstream Video buying format with active provider matching and GEO rollup support.

Providers1
ModelsCPV, CPM
Keyoutstream_video
I
Interstitial Video
video

Interstitial Video buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPV, CPM, CPCV
Keyinterstitial_video
R
Rewarded Video
video Featured

Rewarded Video buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPCV, CPV, CPI
Keyrewarded_video
R
Rewarded Playable
video

Rewarded Playable buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPI, CPE
Keyrewarded_playable
C
Connected TV (CTV) Ad
video

Connected TV (CTV) Ad buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, CPCV
Keyctv_ad
O
OTT Ad
video

OTT Ad buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, CPCV
Keyott_ad
S
Search / Text Ad
search Featured

Search / Text Ad buying format with active provider matching and GEO rollup support.

Providers1
ModelsCPC
Keysearch
D
Direct Link / Smartlink
link

Direct Link / Smartlink buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPA, CPL, CPS
Keydirect_link
C
Content Locker / Offerwall
incentive

Content Locker / Offerwall buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPA, CPL, CPI
Keycontent_locker
T
Telegram Channel / Bot Ad
messaging Featured

Telegram Channel / Bot Ad buying format with active provider matching and GEO rollup support.

Providers2
ModelsCPM, FLAT
Keytelegram_channel
M
Messenger Ad
messaging

Messenger Ad buying format with active provider matching and GEO rollup support.

Providers1
ModelsCPC, CPA
Keymessenger_ad
E
Email Newsletter Ad
messaging

Email Newsletter Ad buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, FLAT, CPC
Keyemail_ad
A
Audio Ad
audio

Audio Ad buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, CPCV
Keyaudio_ad
P
Podcast Ad
audio

Podcast Ad buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, FLAT
Keypodcast_ad
D
Digital Out-of-Home (DOOH)
outdoor

Digital Out-of-Home (DOOH) buying format with active provider matching and GEO rollup support.

Providers0
ModelsCPM, FLAT
Keydooh
Traffara

Traffic Sources

Ad Networks